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光环效应:以及骗过管理人员的其他八个商业幻觉TheHaloEffect:andtheEightOtherBusin

『 出版时间:2009-04-17 』『 作 者:PhilRosenzweig著 』『 出版社:OverseaPublishingHouse 』

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  • 原价:0元
  • 优惠折扣:83折 
  • 节省:36.2元
  • 现价:171.8
  • 全部字数: 0
  • 第 几 版: 1
  • 总 页 数: 232
  • 印刷时间: 2007
  • 纸张规格: 16开
  • 印刷次数: 1
  • 纸张类型: 胶版纸
  • I S B N: 2147483647
  • 装订规格: 精装

书籍简介: Much of our business thinking is shaped by delusions -- errors of logic and flawed judgments that distort our understanding of the real reasons for a company's performance. In a brilliant and unconventional book, Phil Rosenzweig unmasks the delusions that are commonly found in the corporate world. These delusions affect the business press and academic research, as well as many bestselling books that promise to reveal the secrets of success or the path to greatness. Such books claim to be based on rigorous thinking, but operate mainly at the level of storytelling. They provide comfort and inspiration, but deceive managers about the true nature of business success.
The most pervasive delusion is the Halo Effect. When a company's sales and profits are up, people often conclude that it has a brilliant strategy, a visionary leader, capable employees, and a superb corporate culture. When performance falters, they conclude that the strategy was wrong, the leader became arrogant, the people were complacent, and the culture was stagnant. In fact, little may have changed -- company performance creates a Halo that shapes the way we perceive strategy, leadership, people, culture, and more.
  Drawing on examples from leading companies including Cisco Systems, IBM, Nokia, and ABB, Rosenzweig shows how the Halo Effect is widespread, undermining the usefulness of business bestsellers from In Search of Excellence to Built to Last and Good to Great.
 作者简介:
PHIL ROSENZWEIG is a professor at IMD in Lausanne, Switzerland, where he works with leading companies on questions of strategy and organization. He earned his Ph.D. from The Wharton School, University of Pennsylvania, and spent six years on the faculty of Harvard Business School. He is a native of Northern California. Comments to the author can be sent to Phil@the-halo-effect.com. Visit www.the-halo-effect.com to download a user's guide to The Halo Effect for your company or classroom, or to join a discussion forum about delusions in the business world.
详细介绍:《光环效应:以及骗过管理人员的其他八个商业幻觉TheHaloEffect:andtheEightOtherBusin》图书和该书的图片及编著:出版发行、发行日期、全部字数、第 几 版、总 页 数、印刷日期、纸张规格、印刷次数、纸张类型、国标书号、装订规格等书籍相关的规格,该书属于39world网上书店书籍分类下的Business & Investing书籍,该书如果您需要购买可直接网上购书,我们将送货到您家。

原价:0元 优惠折扣:83折 节省:36.2元 现价:171.8

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